1 PlayUp Interactive also owns and operates the daily fantasy sports service Draftstars. The owning company is PlayUp Interactive Pty Ltd (ABN 79 602 262 644). PlayUp also owns TopBetta 4 and plans to merge that service into PlayUp. BestBet and had been previously merged into Mad Bookie earlier in 2019. It was launched in October 2019 as the merged entity of ClassicBet 3 and Mad Bookie 4, two bookmakers that it had acquired between 20. PlayUp is an Australian-owned bookmaker that is headquartered in Sydney and licensed in the Northern Territory. The following details are updated periodically to keep them up to date. The Betting Agencies page provides information and reviews for other sports betting agencies that are suitable for Australians. This review is part of our comprehensive Bookmaker Reviews section. This review covers the history, features, interface, sports & racing markets, upsides and downsides of the service. The following is an in-depth PlayUp review.
Staking Plans that Adjust for Bookmaker Odds and Bet Ratings.Maximising Expected Return to Risk Ratio.Implied Probability and Expected Return.